| Which celebrity does not have their own | | | | "That doesn't seem to exist anymore. I |
| fashion line? The list seems to be | | | | just can't imagine who would be a new |
| getting shorter as more and more stars | | | | Donna Karan." |
| announce their new lines and fragrances | | | | The task for new young designers on the |
| to be sold at already well established | | | | scene has been made doubly difficult by |
| and accessible stores around the globe. | | | | the number of celebrities who already |
| The next time Sarah Jessica Parker is | | | | have face and name recognition coming |
| seen on the red carpet she may be | | | | out with their own designer fashion |
| wearing the likes of Marc Jacobs, but | | | | lines. These celebs have used the |
| her new fashion line Bitten is not aimed | | | | already existing economic infrastructure |
| for this Prada toting crowd. The new | | | | of big names like Topshop and Tesco to |
| trend among celebrities is reaching out | | | | market and sell their designs, or in |
| to the masses by providing them with | | | | many cases someone else's design that |
| trendy and affordable duds on the high | | | | they have attached their name and face |
| street and in shopping malls everywhere. | | | | to. This strategy is what can give many |
| But what does the future hold for the | | | | new designers a ray of hope, using mega |
| real designers out there? | | | | stores and recognisable brands to get |
| The recent deaths and retirements of a | | | | their designs out there to be seen, |
| few major leaders in fashion have piqued | | | | purchased and worn. |
| the interest of fashionistas everywhere | | | | The time may soon come when young |
| that are wondering who, when, and even | | | | budding designer's dreams are not their |
| if, they can be replaced. Some of these | | | | first catwalk show during London's |
| designers and their associated brands | | | | Fashion Week, but a job with a big name |
| such as Versace and Calvin Klein have | | | | high street store like Marks and |
| lived on in the hands of designers happy | | | | Spencer, Debenhams or Kate Moss's choice |
| to take on and continue the legacy. In | | | | of Topshop. The benefits of designing |
| other instances the designer brand is | | | | for big stores has even been highlighted |
| bought out by bigger corporations | | | | on shows such as Project Catwalk, a |
| looking to cash in on the already | | | | reality show where young designers |
| established client base. These big name | | | | compete to win a job working as one of |
| designers who are so often worn at movie | | | | the designers at Debenhams. |
| premiers and award shows might continue | | | | This new building ground for designers |
| to reign but the question lies in | | | | just starting to get their feet wet has |
| whether or not the public and the | | | | potential to benefit all parties |
| celebrity elite will see any new big | | | | involved. The designers receive more |
| names and faces associated with fashion, | | | | capital via sponsorship from an array of |
| as we have seen in the past. | | | | initiatives from big names stores with |
| David A. Wolf, a fashion trend | | | | deep pockets looking to capitalise on |
| forecaster and creative director of the | | | | fresh new looks and the public can |
| Doneger Group believes that the era of | | | | happily drape themselves in the newest |
| massive empires built upon a single name | | | | trends for prices that will not break |
| or face are probably over. "The people | | | | the bank. Elisha Burberry is an |
| who have empires and giant names, | | | | online, freelance journalist and keen |
| happened to begin their careers with the | | | | traveller and watersports enthusiast. |
| maximum window of opportunity for that | | | | Originally from Scotland, she now |
| kind of enterprise," said Mr. Wolfe. | | | | resides in London. |