| Which celebrity does not have their own fashion | | | | enterprise," said Mr. Wolfe. "That doesn't seem to |
| line? The list seems to be getting shorter as more | | | | exist anymore. I just can't imagine who would be |
| and more stars announce their new lines and | | | | a new Donna Karan." |
| fragrances to be sold at already well established | | | | The task for new young designers on the scene |
| and accessible stores around the globe. The next | | | | has been made doubly difficult by the number of |
| time Sarah Jessica Parker is seen on the red | | | | celebrities who already have face and name |
| carpet she may be wearing the likes of Marc | | | | recognition coming out with their own designer |
| Jacobs, but her new fashion line Bitten is not | | | | fashion lines. These celebs have used the already |
| aimed for this Prada toting crowd. The new trend | | | | existing economic infrastructure of big names like |
| among celebrities is reaching out to the masses | | | | Topshop and Tesco to market and sell their |
| by providing them with trendy and affordable | | | | designs, or in many cases someone else's design |
| duds on the high street and in shopping malls | | | | that they have attached their name and face to. |
| everywhere. But what does the future hold for | | | | This strategy is what can give many new |
| the real designers out there? | | | | designers a ray of hope, using mega stores and |
| The recent deaths and retirements of a few | | | | recognisable brands to get their designs out there |
| major leaders in fashion have piqued the interest | | | | to be seen, purchased and worn. |
| of fashionistas everywhere that are wondering | | | | The time may soon come when young budding |
| who, when, and even if, they can be replaced. | | | | designer's dreams are not their first catwalk show |
| Some of these designers and their associated | | | | during London's Fashion Week, but a job with a |
| brands such as Versace and Calvin Klein have | | | | big name high street store like Marks and |
| lived on in the hands of designers happy to take | | | | Spencer, Debenhams or Kate Moss's choice of |
| on and continue the legacy. In other instances the | | | | Topshop. The benefits of designing for big stores |
| designer brand is bought out by bigger | | | | has even been highlighted on shows such as |
| corporations looking to cash in on the already | | | | Project Catwalk, a reality show where young |
| established client base. These big name designers | | | | designers compete to win a job working as one |
| who are so often worn at movie premiers and | | | | of the designers at Debenhams. |
| award shows might continue to reign but the | | | | This new building ground for designers just |
| question lies in whether or not the public and the | | | | starting to get their feet wet has potential to |
| celebrity elite will see any new big names and | | | | benefit all parties involved. The designers receive |
| faces associated with fashion, as we have seen in | | | | more capital via sponsorship from an array of |
| the past. | | | | initiatives from big names stores with deep |
| David A. Wolf, a fashion trend forecaster and | | | | pockets looking to capitalise on fresh new looks |
| creative director of the Doneger Group believes | | | | and the public can happily drape themselves in the |
| that the era of massive empires built upon a | | | | newest trends for prices that will not break the |
| single name or face are probably over. "The | | | | bank. Elisha Burberry is an online, freelance |
| people who have empires and giant names, | | | | journalist and keen traveller and watersports |
| happened to begin their careers with the | | | | enthusiast. Originally from Scotland, she now |
| maximum window of opportunity for that kind of | | | | resides in London. |