| Which celebrity does not have their own | | | | doesn't seem to exist anymore. I just can't |
| fashion line? The list seems to be getting | | | | imagine who would be a new Donna Karan." |
| shorter as more and more stars announce their | | | | |
| new lines and fragrances to be sold at | | | | The task for new young designers on the scene |
| already well established and accessible | | | | has been made doubly difficult by the number |
| stores around the globe. The next time Sarah | | | | of celebrities who already have face and name |
| Jessica Parker is seen on the red carpet she | | | | recognition coming out with their own |
| may be wearing the likes of Marc Jacobs, but | | | | designer fashion lines. These celebs have |
| her new fashion line Bitten is not aimed for | | | | used the already existing economic |
| this Prada toting crowd. The new trend among | | | | infrastructure of big names like Topshop and |
| celebrities is reaching out to the masses by | | | | Tesco to market and sell their designs, or in |
| providing them with trendy and affordable | | | | many cases someone else's design that they |
| duds on the high street and in shopping malls | | | | have attached their name and face to. This |
| everywhere. But what does the future hold | | | | strategy is what can give many new designers |
| for the real designers out there? | | | | a ray of hope, using mega stores and |
| | | | recognisable brands to get their designs out |
| The recent deaths and retirements of a few | | | | there to be seen, purchased and worn. |
| major leaders in fashion have piqued the | | | | |
| interest of fashionistas everywhere that are | | | | The time may soon come when young budding |
| wondering who, when, and even if, they can be | | | | designer's dreams are not their first catwalk |
| replaced. Some of these designers and their | | | | show during London's Fashion Week, but a job |
| associated brands such as Versace and Calvin | | | | with a big name high street store like Marks |
| Klein have lived on in the hands of designers | | | | and Spencer, Debenhams or Kate Moss's choice |
| happy to take on and continue the legacy. In | | | | of Topshop. The benefits of designing for |
| other instances the designer brand is bought | | | | big stores has even been highlighted on shows |
| out by bigger corporations looking to cash in | | | | such as Project Catwalk, a reality show where |
| on the already established client base. These | | | | young designers compete to win a job working |
| big name designers who are so often worn at | | | | as one of the designers at Debenhams. |
| movie premiers and award shows might continue | | | | |
| to reign but the question lies in whether or | | | | This new building ground for designers just |
| not the public and the celebrity elite will | | | | starting to get their feet wet has potential |
| see any new big names and faces associated | | | | to benefit all parties involved. The |
| with fashion, as we have seen in the past. | | | | designers receive more capital via |
| | | | sponsorship from an array of initiatives from |
| David A. Wolf, a fashion trend forecaster and | | | | big names stores with deep pockets looking to |
| creative director of the Doneger Group | | | | capitalise on fresh new looks and the public |
| believes that the era of massive empires | | | | can happily drape themselves in the newest |
| built upon a single name or face are probably | | | | trends for prices that will not break the |
| over. "The people who have empires and giant | | | | bank. Elisha Burberry is an online, |
| names, happened to begin their careers with | | | | freelance journalist and keen traveller and |
| the maximum window of opportunity for that | | | | watersports enthusiast. Originally from |
| kind of enterprise," said Mr. Wolfe. "That | | | | Scotland, she now resides in London. |