| There are few ways to label yourself an expert | | | | process that requires tremendous focus and the |
| that are as exceptional as writing your own book. | | | | dedication of a brilliant team of people: |
| But in today's lightening fast world, you don't have | | | | ghostwriter, focus group participants, professional |
| to wait for the laborious process of commercial | | | | analysts, structure professionals, proofreaders, |
| publishing. This article discusses using self publishing | | | | formatters, and more! |
| on your way to commercial publishing and how | | | | Now what is most important? Starting to write a |
| effective self publishing can be in helping you get | | | | book today, because time is of the essence! |
| your message out there to immediately improve | | | | Consider this: in a world of instant gratification, the |
| your business! | | | | publishing industry has not yet caught up to our |
| In this new age of the Internet, information is | | | | need for speed. Commercial publishers still take 9 |
| everywhere and people are hungry to find it. If | | | | to 18 months to get a book from manuscript to |
| they have a question about ANYTHING in life, | | | | the bookstores, which comes after contract |
| they are apt to jump online, go to a search | | | | negotiations (two to three months) and finding the |
| engine and trust whatever they find. So how do | | | | right agent and publisher (probably six months to |
| you compete among trillions of pages of Internet | | | | a year). Who has this kind of patience anymore? |
| content? The answer is simple: you write a book | | | | This is where self publishing comes in! Mind you, |
| (or hire a ghostwriter to do it for you!). | | | | my recommendation is to still go through the |
| In doing so, write a book with the intention of | | | | process of creating something truly remarkable, |
| publishing it with a commercial publisher. This | | | | investing your time and your money to write a |
| attitude will elevate your standards and create a | | | | book or hire a ghostwriter to write a book |
| high platform on which to perch. Quality is king. | | | | worthy of commercial publication, but do NOT let |
| This book will speak for you forever; it will either | | | | the slow speed of commercial publishing deter |
| speak poorly for you, or it will dynamically change | | | | you from getting your message out quicker. Self |
| lives. That being said, don't let the traditional | | | | Publish! Hire your ghostwriter to write a book and |
| publishing industry push you around and force you | | | | then while you are submitting to agents and |
| to wait. People are relying on your information. If | | | | publishers, self publish it through one of the many |
| you invest in writing an exceptional book, you | | | | vanity presses available. |
| deserve to reap the rewards more quickly than | | | | In addition to your time, this alternative will require |
| traditional publishing allows (their process is as long | | | | investing a bit of capital, probably around $5,000 |
| as a year or more to get your book into | | | | to $7,500 for 2,000 copies of your book, including |
| bookstores), so partner your desire to create | | | | the price to format it, acquire your ISBN number |
| something outstanding with your ability to self | | | | and get it listed on Amazon. But realize this: when |
| publish and get your book out there into the | | | | you write a book and then you self publish, you |
| hands of the people who need it most! | | | | make so much more of the money. When you |
| In life and in business, there are few things that | | | | sell those 2,000 books, your income can be |
| bring the respect, the admiration, the financial | | | | anywhere from $15,000 to $40,000, versus a |
| reward, and the emotional gratification that writing | | | | much smaller royalty from a traditional publisher. |
| a book does. The media will refer to you as an | | | | So write a book worthy of commercial publishing, |
| expert, your customers will look at you with | | | | and then self publish to test the content, and build |
| newfound respect, and, most importantly, you'll | | | | up a stockpile of cash that you can use to |
| look at yourself differently, with so much more | | | | market and publicize the book when it hits the |
| confidence and a crystallized understanding of | | | | bookstores. Heck, if you can sell 30,000 units on |
| what you offer your customers! | | | | your own, a commercial publisher will pick you up |
| Remember when I said the answer was simple? | | | | based on that alone! |
| Well, it was, but implementing it will require a bit | | | | You must be strategic in this day and age to |
| more work. You need to take your expertise and | | | | survive! Think about what you are doing today |
| create a unique, even remarkable delivery system | | | | and what you'll need tomorrow. Today you need |
| for it. You and/or your ghostwriter are going to | | | | to start writing (or find your ghostwriter), so you |
| write a book but not just any book; it will be | | | | can self publish tomorrow, and commercially |
| YOUR book! This is an endeavor that should take | | | | publish down the road. Without the writing, there |
| no less than six months to write, writing at least | | | | is neither the self publishing opportunity nor the |
| an hour a day, every day. It could possibly take | | | | commercial publishing chance. So start your |
| as long as a year or more (and that doesn't mean | | | | writing, or hire your ghostwriter immediately |
| three months on and six months off!) to write a | | | | (check out my article: 10 Questions You Must Ask |
| great book. Writing an exceptional manuscript | | | | Before You Hire a Ghostwriter)! |
| worthy of worldwide distribution is a creative | | | | |