| There are few ways to label yourself an | | | | process that requires tremendous focus |
| expert that are as exceptional as | | | | and the dedication of a brilliant team |
| writing your own book. But in today's | | | | of people: ghostwriter, focus group |
| lightening fast world, you don't have to | | | | participants, professional analysts, |
| wait for the laborious process of | | | | structure professionals, proofreaders, |
| commercial publishing. This article | | | | formatters, and more! |
| discusses using self publishing on your | | | | Now what is most important? Starting to |
| way to commercial publishing and how | | | | write a book today, because time is of |
| effective self publishing can be in | | | | the essence! Consider this: in a world |
| helping you get your message out there | | | | of instant gratification, the publishing |
| to immediately improve your business! | | | | industry has not yet caught up to our |
| In this new age of the Internet, | | | | need for speed. Commercial publishers |
| information is everywhere and people are | | | | still take 9 to 18 months to get a book |
| hungry to find it. If they have a | | | | from manuscript to the bookstores, which |
| question about ANYTHING in life, they | | | | comes after contract negotiations (two |
| are apt to jump online, go to a search | | | | to three months) and finding the right |
| engine and trust whatever they find. So | | | | agent and publisher (probably six months |
| how do you compete among trillions of | | | | to a year). Who has this kind of |
| pages of Internet content? The answer is | | | | patience anymore? |
| simple: you write a book (or hire a | | | | This is where self publishing comes in! |
| ghostwriter to do it for you!). | | | | Mind you, my recommendation is to still |
| In doing so, write a book with the | | | | go through the process of creating |
| intention of publishing it with a | | | | something truly remarkable, investing |
| commercial publisher. This attitude will | | | | your time and your money to write a book |
| elevate your standards and create a high | | | | or hire a ghostwriter to write a book |
| platform on which to perch. Quality is | | | | worthy of commercial publication, but do |
| king. This book will speak for you | | | | NOT let the slow speed of commercial |
| forever; it will either speak poorly for | | | | publishing deter you from getting your |
| you, or it will dynamically change | | | | message out quicker. Self Publish! Hire |
| lives. That being said, don't let the | | | | your ghostwriter to write a book and |
| traditional publishing industry push you | | | | then while you are submitting to agents |
| around and force you to wait. People are | | | | and publishers, self publish it through |
| relying on your information. If you | | | | one of the many vanity presses |
| invest in writing an exceptional book, | | | | available. |
| you deserve to reap the rewards more | | | | In addition to your time, this |
| quickly than traditional publishing | | | | alternative will require investing a bit |
| allows (their process is as long as a | | | | of capital, probably around $5,000 to |
| year or more to get your book into | | | | $7,500 for 2,000 copies of your book, |
| bookstores), so partner your desire to | | | | including the price to format it, |
| create something outstanding with your | | | | acquire your ISBN number and get it |
| ability to self publish and get your | | | | listed on Amazon. But realize this: when |
| book out there into the hands of the | | | | you write a book and then you self |
| people who need it most! | | | | publish, you make so much more of the |
| In life and in business, there are few | | | | money. When you sell those 2,000 books, |
| things that bring the respect, the | | | | your income can be anywhere from $15,000 |
| admiration, the financial reward, and | | | | to $40,000, versus a much smaller |
| the emotional gratification that writing | | | | royalty from a traditional publisher. |
| a book does. The media will refer to you | | | | So write a book worthy of commercial |
| as an expert, your customers will look | | | | publishing, and then self publish to |
| at you with newfound respect, and, most | | | | test the content, and build up a |
| importantly, you'll look at yourself | | | | stockpile of cash that you can use to |
| differently, with so much more | | | | market and publicize the book when it |
| confidence and a crystallized | | | | hits the bookstores. Heck, if you can |
| understanding of what you offer your | | | | sell 30,000 units on your own, a |
| customers! | | | | commercial publisher will pick you up |
| Remember when I said the answer was | | | | based on that alone! |
| simple? Well, it was, but implementing | | | | You must be strategic in this day and |
| it will require a bit more work. You | | | | age to survive! Think about what you are |
| need to take your expertise and create a | | | | doing today and what you'll need |
| unique, even remarkable delivery system | | | | tomorrow. Today you need to start |
| for it. You and/or your ghostwriter are | | | | writing (or find your ghostwriter), so |
| going to write a book but not just any | | | | you can self publish tomorrow, and |
| book; it will be YOUR book! This is an | | | | commercially publish down the road. |
| endeavor that should take no less than | | | | Without the writing, there is neither |
| six months to write, writing at least an | | | | the self publishing opportunity nor the |
| hour a day, every day. It could possibly | | | | commercial publishing chance. So start |
| take as long as a year or more (and that | | | | your writing, or hire your ghostwriter |
| doesn't mean three months on and six | | | | immediately (check out my article: 10 |
| months off!) to write a great book. | | | | Questions You Must Ask Before You Hire a |
| Writing an exceptional manuscript worthy | | | | Ghostwriter)! |
| of worldwide distribution is a creative | | | | |