| Offering young consumers an easy- to-use | | | | lovers when different companies decided |
| alternative to pirated music sites is | | | | to offer downloadable music. |
| compelling. Still, given the | | | | After more than a decade of neither |
| fragmentation of the digital music | | | | publicly affirming nor denying, music |
| business - there are hundreds of them | | | | buffs have finally gone online and are |
| who are willing to offer cost-free | | | | engaged in downloading movies, songs, |
| music. Analysts believed that this new | | | | etc. One can also download music tracks |
| offering would help further booming of | | | | of your choice and save on the desktop |
| the music industry. | | | | or for that matter our mobile. Apple |
| While the music industry for years | | | | brands iPod, in conjunction with iTunes, |
| thought of offering free music | | | | its music web site, has given a facility |
| downloads, rampant online piracy has | | | | on the internet where iPod users can |
| created the need to experiment with new | | | | purchase and download songs for less |
| digital business models. The growth of | | | | than $1 per song. Any artist can have an |
| online advertising has encouraged | | | | online presence, promote their music to |
| industry executives, and the advertisers | | | | an audience of millions, and let |
| are supporting music services so as to | | | | consumers download their music to their |
| win consumer acceptance, while still the | | | | hearts' content. Music download sites |
| record companies and artists are still | | | | include over 5,00,000 digital music |
| compensating somewhere down the line. | | | | downloads. eMusic is one such site where |
| Few service providers are currently in a | | | | you can get 50 free music downloads just |
| position to provide the large audiences | | | | for the beginners. Downloading music is |
| the variety that all the music addicts | | | | simple and easy. One just needs to know |
| would love to, with the power of | | | | few basic process and can get started. |
| advertising revenue by their side. This | | | | You could listen to your favorite music |
| is certainly being pitched as a | | | | tracks or download the songs of your |
| challenge to the piracy world and | | | | choice to your handset and drive away |
| probably an answer to the world of | | | | your blues. Download your favorite |
| piracy. It was a very memorable moment | | | | soundtracks and enjoy listening music |
| or, at least, for the sake of true music | | | | tracks on go! |