| The word 'radio', in older times, meant
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| | updates and commentary, political issues
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| some traditional or terrestrial station
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| | and almost everything under the sun. A
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| whose transmission was carried via large
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| | complete entertainment package as they
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| towers on AM and FM bands. It was a small
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| | have become, all that is required to
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| box run on electricity or battery and was
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| | listen to these channels is a computer
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| often thought of as a primary source of
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| | with a fast Internet access. Most of
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| entertainment and information. However,
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| | these web-casting systems enable anybody
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| times have changed and so has the radio.
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| | to host a channel.
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| Human beings have moved ahead and
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| | Another very important aspect of the
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| technology has advanced in leaps and
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| | Internet radio is its effective
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| bounds since then. These factors have
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| | advertising system. The advertisings are
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| almost made the concept of orthodox radio
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| | just like the ones used for them of the
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| an outdated.
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| | previous generation, but definitely more
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| However, it would be wrong to say that
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| | powerful. The ads have more precise
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| they have become obsolete. In fact, with
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| | targeting opportunities and the
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| the advancement of technology, the "old"
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| | advertisers can know the exact number of
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| radios have taken a new avatar - a new
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| | impressions delivered. These ads often
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| medium through which it can be
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| | combine audio ads with synchronized
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| transmitted to larger masses at once - a
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| | banners and buttons to maximize
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| medium, which is probably more popular
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| | visibility and retain attention.
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| than any other. This new breed of
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| | Thus we can see that the new Internet
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| broadcasting system, known as Internet
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| | radio not only allows the same
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| radio, has emerged.
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| | entertainment provided by its
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| During the mid-nineties, Real-Networks
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| | predecessors, but also offers a lot more
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| came up with an online streaming system
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| | services quite easily. These have
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| called RealAudio. This was probably one
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| | probably resulted in the growth of the
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| of the earliest versions of streaming
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| | Internet radio within quite a short time
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| audio sources. However, plenty of portals
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| | span. According to some statistics, Over
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| soon followed its trails. Technology
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| | 50% of Internet users make use of
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| evolved, newer ideas were put in and the
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| | streaming media and the proportion of
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| new concept was launched. These portals
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| | Americans who have listened to stations
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| allowed hundreds of web-casters to host
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| | online has nearly quadrupled in three
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| their new virtual "radio stations". Now
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| | years. Moreover, since Americans are
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| these stations started getting various
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| | observed to be spending less time with TV
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| names such as net and web-radio,
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| | and print and more time on the Internet,
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| web-casting etc.
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| | the Internet radio is fast becoming a
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| Presently there are thousands of Internet
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| | highly compelling advertising target.
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| stations to choose from. These stations
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| | These facts clearly suggest that a new
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| offer a wide variety of broadcasting.
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| | age in broadcasting and transmission,
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| They include channels for talk shows,
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| | i.e. the age of the Internet radio, has
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| streaming music, women's issues, sports
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| | arrived!
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