| Audio streaming is becoming big business. It | | | | In essence the Internet works around their |
| seems as if everyone is interested in placing | | | | schedule. While television still gets first |
| audio on their site. This can come in the | | | | run on new shows many of those same shows are |
| form of a personally directed podcast or | | | | fully available online within days of their |
| links to existing audio feeds. | | | | original airing on television. |
| | | | |
| For some businesses this means adding an | | | | Internet radio is even more on demand with |
| audio tour of the site to help new visitors | | | | immediate programming available to listeners. |
| learn the basics of how to gain the most | | | | |
| advantage from using your site. | | | | When it comes to business some are even |
| | | | recording actually customer testimonies which |
| Some business sites use audio as a means of | | | | are audible on certain pages of the website. |
| adding a personal message to prospective | | | | The innovative online business owner is |
| customers. This can be information about the | | | | finding ways to use audio as a means of |
| products sold or the advantages of dealing | | | | educating their site visitor as well as |
| with their business. | | | | providing targeted marketing through audio. |
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| The Internet is filled with sites dedicated | | | | The cost for accessing freelance voice talent |
| to accessing voice talent. These individuals | | | | can be a relatively small sum or it could be |
| can provide voice work for your phone system, | | | | hundreds of dollars depending on the length |
| radio and television commercials and of | | | | of script and finding the voice you want to |
| course they can provide produced segments | | | | represent your business. |
| that can be placed on your website. | | | | |
| | | | Podcasts are becoming increasingly |
| At one time the only sound your computer made | | | | sophisticated with hundreds and even |
| was when you tried to connect using a phone | | | | thousands of downloads. These podcasts are |
| line and you discovered the fluttering | | | | taking on a life of their own and providing |
| electronic sounds used to indicate your | | | | their owners with the potential for increased |
| computer was attempting to log on. Now when | | | | business opportunities. |
| you log onto the Internet you can find your | | | | |
| favorite online radio station, check your | | | | Obviously something like this takes |
| Real Simple Syndication (RSS) feeder to see | | | | commitment and often requires outside help to |
| if you have any new podcasts to review or you | | | | accomplish, but if the audio stream is |
| can find helpful assistance in the form of an | | | | matching an objective and providing increased |
| online tutorial. | | | | traffic then it may be possible to see this |
| | | | business expense as a dynamic marketing tool |
| The growth in both audio and video streams is | | | | that may be supplying a positive return on |
| nothing short of phenomenal. The balance of | | | | investment (ROI). |
| power has shifted into the hands of Internet | | | | |
| business owners. You see, individuals are | | | | If you find yourself gravitating to sites |
| turning more and more to the Internet to | | | | that provide audio then you have already |
| provide entertainment and information | | | | gained some insight into a truth that so many |
| sources. They do this because they can access | | | | Internet users already know. Audio has become |
| what they need on demand. | | | | an important element in online use. So use |
| | | | it. |