| Audio streaming is becoming big business. It | | | | demand. |
| seems as if everyone is interested in placing audio | | | | In essence the Internet works around their |
| on their site. This can come in the form of a | | | | schedule. While television still gets first run on new |
| personally directed podcast or links to existing | | | | shows many of those same shows are fully |
| audio feeds. | | | | available online within days of their original airing on |
| For some businesses this means adding an audio | | | | television. |
| tour of the site to help new visitors learn the | | | | Internet radio is even more on demand with |
| basics of how to gain the most advantage from | | | | immediate programming available to listeners. |
| using your site. | | | | When it comes to business some are even |
| Some business sites use audio as a means of | | | | recording actually customer testimonies which are |
| adding a personal message to prospective | | | | audible on certain pages of the website. The |
| customers. This can be information about the | | | | innovative online business owner is finding ways to |
| products sold or the advantages of dealing with | | | | use audio as a means of educating their site |
| their business. | | | | visitor as well as providing targeted marketing |
| The Internet is filled with sites dedicated to | | | | through audio. |
| accessing voice talent. These individuals can | | | | The cost for accessing freelance voice talent can |
| provide voice work for your phone system, radio | | | | be a relatively small sum or it could be hundreds |
| and television commercials and of course they | | | | of dollars depending on the length of script and |
| can provide produced segments that can be | | | | finding the voice you want to represent your |
| placed on your website. | | | | business. |
| At one time the only sound your computer made | | | | Podcasts are becoming increasingly sophisticated |
| was when you tried to connect using a phone line | | | | with hundreds and even thousands of downloads. |
| and you discovered the fluttering electronic | | | | These podcasts are taking on a life of their own |
| sounds used to indicate your computer was | | | | and providing their owners with the potential for |
| attempting to log on. Now when you log onto the | | | | increased business opportunities. |
| Internet you can find your favorite online radio | | | | Obviously something like this takes commitment |
| station, check your Real Simple Syndication (RSS) | | | | and often requires outside help to accomplish, but |
| feeder to see if you have any new podcasts to | | | | if the audio stream is matching an objective and |
| review or you can find helpful assistance in the | | | | providing increased traffic then it may be possible |
| form of an online tutorial. | | | | to see this business expense as a dynamic |
| The growth in both audio and video streams is | | | | marketing tool that may be supplying a positive |
| nothing short of phenomenal. The balance of | | | | return on investment (ROI). |
| power has shifted into the hands of Internet | | | | If you find yourself gravitating to sites that |
| business owners. You see, individuals are turning | | | | provide audio then you have already gained some |
| more and more to the Internet to provide | | | | insight into a truth that so many Internet users |
| entertainment and information sources. They do | | | | already know. Audio has become an important |
| this because they can access what they need on | | | | element in online use. So use it. |