| Is online talk radio replacing the conventional AM | | | | reach a target audience who are likely to listen to |
| and FM radio? Partly maybe but not totally. It's | | | | them. Meanwhile, for people who want to host |
| true that some new and existing talk show | | | | their own programs, they will be pioneers of this |
| programs are moving to the Internet at a fast | | | | latest media that has a global reach. Another |
| rate to reach a wider audience. And the good | | | | advantage of Internet radio is that hosts as well |
| news -- online talk radio is growing and its future | | | | as their guests can expound on issues being |
| looks bright. | | | | discussed with no time constraints unlike in the |
| A new Arbitron study reveals that approximately | | | | traditional radio which allows guests to say their |
| 37 million Americans have listened to Internet | | | | piece for only a few minutes. |
| radio just recently and about 20 million of them | | | | Podcasting is also a new trend in online talk radio. |
| are listening to their favorite radio programs online. | | | | It's actually subscribing to audio content that |
| GlobalTalkRadio.com, the largest online talk radio | | | | automatically downloads to your personal |
| today, confirms the growing trend in Internet | | | | computer. Currently, podcasts cover radio |
| radio. The station's founder and CEO Kevin | | | | programs and archived lectures or shows which |
| Dawson said GlobalTalkRadio had a 168 percent | | | | allow listeners to catch up with what they have |
| growth in traffic in 2006 and the trend is | | | | missed. Podcasting is gaining popularity and its |
| increasing based on their initial statistics for 2007. | | | | growth in the near future is very likely. More |
| He expressed enthusiasm about this development | | | | people are expected to discover this because it's |
| saying "we really may be starting a new age of | | | | free and easy to use. |
| broadcasting unlike anything seen since radio | | | | Many organizations have actually explored this |
| inventor Guglielmo Marconi made his first radio | | | | medium streaming audio and even video of their |
| signal in 1895. | | | | events. They have made their company events |
| GlobalTalkRadio has made it its mission to | | | | available on podcast enabling their staff, who |
| contribute to the development of radio and | | | | missed those events, to still get first-hand |
| broadcasting. The station believes that online radio | | | | information on what took place. Some publications, |
| has many benefits. For one thing, listeners will be | | | | on the other hand, have added podcasts as a |
| able to hear their programs on-demand every | | | | supplement to their written content online. An |
| day of every week. Guests who are lucky to be | | | | example of their podcasts would be interviews in |
| invited on established programs will also be able to | | | | connection with the articles published on their site. |