| Who doesnt want to earn a little money | | | | them to take better pictures in low light |
| online? Everyone wants traffic to come to | | | | conditions. When you write such an article, |
| their websites and there are people who are | | | | you are basically addressing readers problems |
| ready to pay a lot to make it happen. But did | | | | and providing a solution without the reader |
| you know that you can also make it happen | | | | having to ask you for one. The article needs |
| without actually having to pay for it? You | | | | to be divided into 3 sections: |
| can get website traffic for free! | | | | |
| | | | Problem: Identifying the problem and |
| Google, Yahoo and MSN offer various methods | | | | promising an effective solution |
| of online advertising like the PPC campaigns | | | | |
| to help drive meaningful traffic to your | | | | The process: Build your article around the |
| website. But you can use these services only | | | | solution and provide it in a step by step |
| if you have that kind of advertising budget. | | | | process and underline each of the processes. |
| Mostly small or newly started businesses dont | | | | It is always easier for the reader to |
| have the kind of budget that can support PPC | | | | understand a step-by-step process |
| campaigns, so what options do they really | | | | |
| have? | | | | Conclusion: Provide a strong conclusion but |
| | | | more than that try to provide references from |
| If you have a small business and dont have a | | | | where readers can find detailed information. |
| big advertising budget, you can still get | | | | Always end on a positive note. |
| meaningful website traffic and all this | | | | |
| without spending money. The only thing that | | | | Step III: Speed writing your first draft |
| you will need to spend is time. There are | | | | |
| many people who have done this before and | | | | Writing the first draft is always the most |
| there are many more that are generating | | | | difficult because you have to put all your |
| profit and the only way you can do it is | | | | research, ideas and thoughts together to |
| through something as simple as writing | | | | create one informative and interesting |
| informative and relevant articles. | | | | article. You have to convey to the reader |
| | | | that you understand what his/her problem is |
| Of course article writing is not as easy as | | | | and that you are here to provide the right |
| it seems but like we said before, all you | | | | solution and keep their attention on the |
| need to invest is your time. The mantra is | | | | article. One of the best ways of doing it is |
| speed writing through which you will be able | | | | by writing in small paragraphs and by |
| to produce a very good article within an | | | | providing 2-3 sub headings. Provide 2-3 |
| hour. There are certain steps that you will | | | | paragraphs per heading and you can also use |
| have to follow for effective speed writing | | | | bulleted points where necessary. |
| and they are: | | | | |
| | | | Usage of simple terminology instead of |
| Step I: Topic | | | | technical jargons is important. The tone |
| | | | should be friendly and personal. When a |
| The most important part of any article is its | | | | reader goes through your article, it should |
| topic. You will have to choose a topic first, | | | | not sound like you are addressing everyone |
| which should be related to your business, | | | | else except your reader. Make your reader |
| service or product. You need to identify the | | | | feel as if the article was written only for |
| audience you want the article to address to | | | | him/her. |
| and what message you want to send across. For | | | | |
| example: If you are offering Digital SLR | | | | Once you have completed the draft, check for |
| cameras then you can write articles on the | | | | grammatical errors, sentence construction |
| different types of photography that can be | | | | errors etc. Proofread it a couple of times |
| done using this camera like wildlife, | | | | and when you are completely satisfied, you |
| landscape, macro, travel etc. You can even | | | | will be ready to publish it. |
| provide informative articles on the different | | | | |
| types of lens. You can even search the | | | | Step IV: Publish it |
| internet to find a topic that is related to | | | | |
| your product or services. | | | | The last step of speedwriting is publishing |
| | | | the article. You can publish it on your |
| Step II: Providing Solution | | | | website or on external websites, internet |
| | | | magazines, article submission directories |
| Always make sure that your articles start | | | | etc. |
| with the intention of solving a particular | | | | |
| problem. For example: you can create an | | | | Speed writing is the new age mantra for |
| article that will provide readers with a | | | | article writing and one of the best ways of |
| solution for keeping their Tele-zoom lenses | | | | driving your target audience to your website. |
| dry and clean or information that will help | | | | |