| There are three different ways to make money | | | | speaking opportunity to position yourself for |
| with workshops and seminars and you need to | | | | consulting contracts or jobs. Let’s look at |
| understand all three to maximize the revenue you | | | | a couple examples. If you’re a Real |
| generate during the engagements you hold. | | | | Estate Agent offering a program about buying |
| One of the best ways to build your business is to | | | | your first home, you could easily get new clients |
| hold workshops and seminars. There are two | | | | in the process. Likewise, if you’re a |
| primary benefits. First, you position yourself as | | | | Marketing Consultant, you could end up with |
| an expert in your field. You’re the one in | | | | consulting jobs from people who heard you |
| front of the room and people attending these | | | | speak. In either case, you make money as a |
| events automatically give a certain amount of | | | | direct result of the speaking engagement. |
| credibility to the person putting on the class. | | | | The third way to make money is to sell |
| Second, you can make money in the process. | | | | products. In fact, information products have |
| This article will look at three ways you can cash in | | | | become the mainstay of the public speaking |
| on workshops and seminars. | | | | circuits. We’re talking about books, CDs, |
| The first and most obvious way to make money | | | | DVDs and manuals, all designed to train you to |
| doing workshops and seminars is to charge a | | | | achieve one thing or another. The beauty of |
| registration fee. In many cases, if you’re | | | | these products is that they cost almost nothing |
| doing the seminar through an Adult Education | | | | to produce but they can be sold for hundreds of |
| program, you’ll only get a certain | | | | dollars. Speakers all over the world are speaking |
| percentage of the registration dues. The | | | | for free as long as they have an opportunity to |
| average is 50% but there are other programs | | | | sell their products at the back of the room. |
| that pay their instructors an hourly wage and in | | | | There’s an added dimension to this last |
| those cases, you won’t benefit at all from | | | | strategy. A lot of event organizers are aware |
| a good turnout. | | | | of the money being made on information |
| You can also hold workshops at tradeshows and | | | | products and request a percentage of the |
| conferences. In those cases, there usually | | | | revenue in exchange for the speaking |
| aren’t any dues to speak of. Attendees | | | | opportunity. These arrangements vary widely |
| pay a lump sum to attend the tradeshow or | | | | but can run as high as 60% for organizations with |
| conference and then have access to all the | | | | proven track records for attracting attendees. |
| educational sessions being provided. Speakers | | | | In fact, some organizations won’t even |
| normally do not get paid for such engagements | | | | invite you to speak unless you have products to |
| but established industry gurus are often paid to | | | | sell and revenue to share. |
| headline these events. | | | | As you can see, there are different ways to |
| Lastly, you can book speaking engagements at | | | | make money speaking in front of people. The |
| community organizations like the Rotary or | | | | three primary categories are registration dues, |
| Kiwanis Clubs. You won’t get paid for | | | | consulting jobs and product sales. All three |
| these events either but it’s a great way | | | | should be considered when evaluating a speaking |
| to get in front of people. Besides, you can | | | | opportunity. Done properly, the combination of all |
| always position yourself for the other two ways | | | | three can make workshops and seminars a |
| of making money. | | | | lucrative marketing exercise. |
| The second money-making strategy is to use the | | | | |