| Do you know how to significantly multiply the | | | | their services for that. |
| response to your next direct mail campaign or | | | | A response list is a list of people that have |
| package? Some people think that writing brilliant | | | | already purchased services or products via direct |
| copy will do the trick. They're partially right, in that | | | | response offers. They've already responded to a |
| this approach could double your response rate. | | | | direct-mail piece or an advertisement or a TV |
| Others think that a unique design or a different | | | | commercial by taking out their credit cards and |
| format is the way to go. Take this route and you | | | | buying what was advertised. This is what you |
| can also potentially double your business. | | | | should focus on. |
| Although doubling your response rate is nothing to | | | | There are a number of sub-categories that fall |
| sneeze at, how would you like to get ten times | | | | under the response list umbrella. Among them are |
| the response rate from the same piece? You can. | | | | mail-order buyers, your own house list, people |
| And the easiest way to do it is to mail the | | | | who have inquired about more information, folks |
| exactly the same sales letter with the unique | | | | who have attended industry events in your |
| design or format to exactly the right list. | | | | market, people that subscribe to magazines and |
| And the right list is a highly targeted market; a | | | | newsletters in your field, credit card holders, and |
| market that has a burning desire to buy what | | | | more. |
| you want to sell. This begs the question - how do | | | | One of your best bets would be to send your |
| you find that market? The quickest and easiest | | | | mailing to people that have already bought similar |
| way to do that is to hire a competent list broker. | | | | products or services in response to a mail order |
| A competent list broker will deliver what you | | | | campaign. It might have been a gift, or a gadget |
| need. This article will go over some of the basic | | | | or a book, or some other item. |
| attributes of a responsive list. If your list broker | | | | For example, if you want to sell a new book on |
| includes these parameters you are working with | | | | getting what you want through visualization, your |
| the right person. If not, perhaps it's time to look | | | | target market and your list should be people who |
| elsewhere. | | | | have bought other New Age products such as |
| When you hire a list broker he or she will offer | | | | crystals, herbs, books, audios, videos, and |
| you either a compiled list or a response list. Given | | | | Internet courses. |
| time you can compile a list yourself from | | | | An experienced list broker takes response lists as |
| published sources such as the Yellow Pages and | | | | a given while a newer list broker may flounder |
| industry directories. You don't necessarily need | | | | around and waste your time and your money. |