| Everyone wants to enhance their lives | | | | the market. To supplement this trend, |
| and their health in some way. When | | | | market researchers began to look at what |
| there's a product that promises to help | | | | was missing from the beverage market. |
| with our health or with our well-being, | | | | One of the first things that they saw |
| we tend to give it a second look to see | | | | was that the supplement market was doing |
| what it might be able to offer us. And | | | | well and that maybe there was a way to |
| while the fountain of youth and vitality | | | | add these kinds of supplements to the |
| is yet to be found, new age beverages | | | | beverages they were selling. Liquid |
| are stepping into the market in the | | | | vitamins had been around for a while, |
| meantime. | | | | but what if they were added to tasty |
| What's interesting is that new age | | | | beverages? People loved this idea and |
| beverages don't have special ingredients | | | | thus the new age market really began. |
| necessarily in order to appeal to the | | | | People loved the idea that the |
| masses. One of the early trends in new | | | | supplements in these drinks could |
| age beverages was actually the bottling | | | | enhance their metabolism and increase |
| of water into individual containers. | | | | their energy. They craved the idea that |
| Consumers were shown that their ordinary | | | | a drink could help them focus or help |
| tap water just wasn't good enough, clean | | | | their stamina. |
| enough, or pure enough for their | | | | Ingredients like guarana and taurine, |
| drinking habits. People began to carry | | | | caffeine and Echinacea were all added to |
| around these individual containers and | | | | the drinks, giving each beverage a sort |
| sip water frequently. The water bottles | | | | of purpose which allowed manufacturers |
| became status symbols of good health. | | | | to charge a little extra for the drink |
| There are numerous producers of this | | | | itself. These drinks could also be |
| water that emerged. Some waters came | | | | flavored with fruit juices and |
| from natural springs, while others came | | | | artificial sweeteners, which allowed |
| from exotic places. And people drank it | | | | them to be low in calories, but better |
| up. They didn't mind spending an | | | | tasting than their ordinary' soda. |
| additional dollar on the bottle of water | | | | New age beverages seem to be increasing |
| and liked the idea that they were | | | | in choices as well. You can now find |
| getting their daily recommended water | | | | these drinks at local gyms and delis in |
| allotment. | | | | addition to the normal soda selection. |
| But as new water filters were created, | | | | However, people love things that are new |
| people began to think that perhaps they | | | | and different, so these drinks tend to |
| could make' their own bottled water | | | | be more popular than ever. And with |
| taste at home, so this trend began to | | | | cool designs and bottles, people love to |
| decline. That is not to say that many | | | | carry them around and show off their |
| people are not still buying water, but | | | | taste in new age beverages. |
| fewer people seem to be as interested in | | | | |