| Everyone wants to enhance their lives and their | | | | To supplement this trend, market researchers |
| health in some way. When there's a product that | | | | began to look at what was missing from the |
| promises to help with our health or with our | | | | beverage market. |
| well-being, we tend to give it a second look to | | | | One of the first things that they saw was that |
| see what it might be able to offer us. And while | | | | the supplement market was doing well and that |
| the fountain of youth and vitality is yet to be | | | | maybe there was a way to add these kinds of |
| found, new age beverages are stepping into the | | | | supplements to the beverages they were selling. |
| market in the meantime. | | | | Liquid vitamins had been around for a while, but |
| What's interesting is that new age beverages | | | | what if they were added to tasty beverages? |
| don't have special ingredients necessarily in order | | | | People loved this idea and thus the new age |
| to appeal to the masses. One of the early trends | | | | market really began. People loved the idea that |
| in new age beverages was actually the bottling of | | | | the supplements in these drinks could enhance |
| water into individual containers. Consumers were | | | | their metabolism and increase their energy. They |
| shown that their ordinary tap water just wasn't | | | | craved the idea that a drink could help them |
| good enough, clean enough, or pure enough for | | | | focus or help their stamina. |
| their drinking habits. People began to carry around | | | | Ingredients like guarana and taurine, caffeine and |
| these individual containers and sip water | | | | Echinacea were all added to the drinks, giving each |
| frequently. The water bottles became status | | | | beverage a sort of purpose which allowed |
| symbols of good health. | | | | manufacturers to charge a little extra for the |
| There are numerous producers of this water that | | | | drink itself. These drinks could also be flavored |
| emerged. Some waters came from natural | | | | with fruit juices and artificial sweeteners, which |
| springs, while others came from exotic places. | | | | allowed them to be low in calories, but better |
| And people drank it up. They didn't mind spending | | | | tasting than their ordinary' soda. |
| an additional dollar on the bottle of water and liked | | | | New age beverages seem to be increasing in |
| the idea that they were getting their daily | | | | choices as well. You can now find these drinks at |
| recommended water allotment. | | | | local gyms and delis in addition to the normal soda |
| But as new water filters were created, people | | | | selection. However, people love things that are |
| began to think that perhaps they could make' | | | | new and different, so these drinks tend to be |
| their own bottled water taste at home, so this | | | | more popular than ever. And with cool designs |
| trend began to decline. That is not to say that | | | | and bottles, people love to carry them around and |
| many people are not still buying water, but fewer | | | | show off their taste in new age beverages. |
| people seem to be as interested in the market. | | | | |