| Everyone wants to enhance their lives and | | | | interested in the market. To supplement this |
| their health in some way. When there's a | | | | trend, market researchers began to look at |
| product that promises to help with our health | | | | what was missing from the beverage market. |
| or with our well-being, we tend to give it a | | | | |
| second look to see what it might be able to | | | | One of the first things that they saw was |
| offer us. And while the fountain of youth | | | | that the supplement market was doing well and |
| and vitality is yet to be found, new age | | | | that maybe there was a way to add these kinds |
| beverages are stepping into the market in the | | | | of supplements to the beverages they were |
| meantime. | | | | selling. Liquid vitamins had been around for |
| | | | a while, but what if they were added to tasty |
| What's interesting is that new age beverages | | | | beverages? People loved this idea and thus |
| don't have special ingredients necessarily in | | | | the new age market really began. People |
| order to appeal to the masses. One of the | | | | loved the idea that the supplements in these |
| early trends in new age beverages was | | | | drinks could enhance their metabolism and |
| actually the bottling of water into | | | | increase their energy. They craved the idea |
| individual containers. Consumers were shown | | | | that a drink could help them focus or help |
| that their ordinary tap water just wasn't | | | | their stamina. |
| good enough, clean enough, or pure enough for | | | | |
| their drinking habits. People began to carry | | | | Ingredients like guarana and taurine, |
| around these individual containers and sip | | | | caffeine and Echinacea were all added to the |
| water frequently. The water bottles became | | | | drinks, giving each beverage a sort of |
| status symbols of good health. | | | | purpose which allowed manufacturers to |
| | | | charge a little extra for the drink itself. |
| There are numerous producers of this water | | | | These drinks could also be flavored with |
| that emerged. Some waters came from natural | | | | fruit juices and artificial sweeteners, which |
| springs, while others came from exotic | | | | allowed them to be low in calories, but |
| places. And people drank it up. They didn't | | | | better tasting than their ordinary' soda. |
| mind spending an additional dollar on the | | | | |
| bottle of water and liked the idea that they | | | | New age beverages seem to be increasing in |
| were getting their daily recommended water | | | | choices as well. You can now find these |
| allotment. | | | | drinks at local gyms and delis in addition to |
| | | | the normal soda selection. However, people |
| But as new water filters were created, people | | | | love things that are new and different, so |
| began to think that perhaps they could make' | | | | these drinks tend to be more popular than |
| their own bottled water taste at home, so | | | | ever. And with cool designs and bottles, |
| this trend began to decline. That is not to | | | | people love to carry them around and show off |
| say that many people are not still buying | | | | their taste in new age beverages. |
| water, but fewer people seem to be as | | | | |