| Publishers know they can save a lot of money | | | | in the mail room and the editors never see the |
| joining others in joint or cooperative mailings. | | | | envelopes that press releases come in. Also they'll |
| Co-op mailing is not a new concept or idea, but | | | | never know if it arrived by priority mail, first class |
| finding other publishers who want to mail to the | | | | or third class (bulk) mail. |
| same lists isn't easy. | | | | For many years I ran a sideline fee-shared |
| A free service is helping publishers sell more | | | | cooperative mailing service to help our publishing |
| books through cooperative mailings with other | | | | company branch and other publishers, promote |
| publishers. Publishers submit listing information, as | | | | titles and sell more books through press releases |
| to what kind of mailing they want to do, the | | | | to the print media (newspapers and magazines, |
| nature of the books or items they want to | | | | for example) and news releases to the broadcast |
| promote, and contact information. DVDs, | | | | media (radio station talk shows, TV shows, |
| audiobooks, CDs, software and other items work | | | | Oprah, Today show, Good Morning America, etc.) |
| easily here too. The information is published each | | | | Also we sent fliers to libraries, schools, hospitals, |
| month free in a newsletter for entrepreneurs and | | | | hospital gift shops, newspapers, independent |
| publishers - 'Helen Hecker's Biz Hotline.' We aren't | | | | bookstores, new age bookstores, etc. |
| involved in helping with any arrangements you | | | | The costs to do a co-op mailing are established |
| decide on. We only help you find others who are | | | | by you and your co-op partners, for the amount |
| interested in joining with you by publishing the | | | | necessary to do the mailing, then divided up and |
| information in the newsletter, free. | | | | paid for well in advance of the mailing. This would |
| You arrange with others and send out your fliers | | | | include the cost of buying and printing #10 |
| in co-op mailings to, for example, public libraries, | | | | business-size envelopes, the cost of renting the |
| independent bookstores, new age bookstores, | | | | labels, postage cost determined by the weight of |
| children's bookstores, hospitals, hospital gift shops, | | | | the piece and other factors, and cost for the |
| elementary schools, high schools, college libraries, | | | | mailing house to do the mail out. All fliers are |
| college newspapers, colleges & universities, | | | | shipped directly to the mailing house with |
| various departments in elementary schools, high | | | | instructions on the box as to which mailing it's for. |
| schools, colleges, and universities, to medical | | | | The lead person gives them instructions so they |
| libraries, military libraries, museums, and Christian | | | | know the boxes are coming. |
| and religion-related lists, etc. | | | | We've always had good results from cooperative |
| You arrange with others and send out your press | | | | mailings and many others have reported they |
| releases to daily newspapers, editors, travel | | | | have too. Publishers need to know what markets |
| columnists, health columnists, medical columnists, | | | | their genres fit into. No two books or products |
| weekly newspapers, major magazine and trade | | | | are exactly alike. So one can't compare the |
| publications in the genre field of the book - | | | | outcome for titles of books in mailings others |
| business, health, medical, disability, travel | | | | have done, to their own titles and potential |
| publications, etc. I've mailed several of my own | | | | outcome. |
| press releases, successfully, in one business-size | | | | Doing co-op mailings is a good way for book |
| envelope third class ( bulk mail) for many years, | | | | publishers, self publishers, (entrepreneurs and |
| promoting several of our books, videos, DVDs, | | | | other types of business owners too) to distribute |
| titles and services and reaping a ton of orders for | | | | their press releases and fliers, and to save a lot |
| us in return. We've had thousands of write-ups | | | | of time and money. And this free cooperative |
| -articles, items and features in many publications | | | | mailing service is a good way for you to find |
| over the years. I think the envelopes are opened | | | | other publishers with the same marketing goals. |