| Publishers know they can save a lot of money | | | | editors never see the envelopes that press |
| joining others in joint or cooperative | | | | releases come in. Also they'll never know if |
| mailings. Co-op mailing is not a new concept | | | | it arrived by priority mail, first class or |
| or idea, but finding other publishers who | | | | third class (bulk) mail. |
| want to mail to the same lists isn't easy. | | | | |
| | | | For many years I ran a sideline fee-shared |
| A free service is helping publishers sell | | | | cooperative mailing service to help our |
| more books through cooperative mailings with | | | | publishing company branch and other |
| other publishers. Publishers submit listing | | | | publishers, promote titles and sell more |
| information, as to what kind of mailing they | | | | books through press releases to the print |
| want to do, the nature of the books or items | | | | media (newspapers and magazines, for example) |
| they want to promote, and contact | | | | and news releases to the broadcast media |
| information. DVDs, audiobooks, CDs, software | | | | (radio station talk shows, TV shows, Oprah, |
| and other items work easily here too. The | | | | Today show, Good Morning America, etc.) Also |
| information is published each month free in a | | | | we sent fliers to libraries, schools, |
| newsletter for entrepreneurs and publishers - | | | | hospitals, hospital gift shops, newspapers, |
| 'Helen Hecker's Biz Hotline.' We aren't | | | | independent bookstores, new age bookstores, |
| involved in helping with any arrangements you | | | | etc. |
| decide on. We only help you find others who | | | | |
| are interested in joining with you by | | | | The costs to do a co-op mailing are |
| publishing the information in the newsletter, | | | | established by you and your co-op partners, |
| free. | | | | for the amount necessary to do the mailing, |
| | | | then divided up and paid for well in advance |
| You arrange with others and send out your | | | | of the mailing. This would include the cost |
| fliers in co-op mailings to, for example, | | | | of buying and printing #10 business-size |
| public libraries, independent bookstores, | | | | envelopes, the cost of renting the labels, |
| new age bookstores, children's bookstores, | | | | postage cost determined by the weight of the |
| hospitals, hospital gift shops, elementary | | | | piece and other factors, and cost for the |
| schools, high schools, college libraries, | | | | mailing house to do the mail out. All fliers |
| college newspapers, colleges & universities, | | | | are shipped directly to the mailing house |
| various departments in elementary schools, | | | | with instructions on the box as to which |
| high schools, colleges, and universities, to | | | | mailing it's for. The lead person gives them |
| medical libraries, military libraries, | | | | instructions so they know the boxes are |
| museums, and Christian and religion-related | | | | coming. |
| lists, etc. | | | | |
| | | | We've always had good results from |
| You arrange with others and send out your | | | | cooperative mailings and many others have |
| press releases to daily newspapers, editors, | | | | reported they have too. Publishers need to |
| travel columnists, health columnists, medical | | | | know what markets their genres fit into. No |
| columnists, weekly newspapers, major magazine | | | | two books or products are exactly alike. So |
| and trade publications in the genre field of | | | | one can't compare the outcome for titles of |
| the book - business, health, medical, | | | | books in mailings others have done, to their |
| disability, travel publications, etc. I've | | | | own titles and potential outcome. |
| mailed several of my own press releases, | | | | |
| successfully, in one business-size envelope | | | | Doing co-op mailings is a good way for book |
| third class ( bulk mail) for many years, | | | | publishers, self publishers, (entrepreneurs |
| promoting several of our books, videos, DVDs, | | | | and other types of business owners too) to |
| titles and services and reaping a ton of | | | | distribute their press releases and fliers, |
| orders for us in return. We've had thousands | | | | and to save a lot of time and money. And |
| of write-ups -articles, items and features in | | | | this free cooperative mailing service is a |
| many publications over the years. I think the | | | | good way for you to find other publishers |
| envelopes are opened in the mail room and the | | | | with the same marketing goals. |