| Search engine optimization has been very popular | | | | market share according to the survey of |
| over the last few years, as more and more | | | | myclicks.us is the group of social media sites, |
| companies grow aware of the rules governing the | | | | which in the UK account for 4,5% of all web |
| Internet market and realize that they need to be | | | | traffic. Facebook dot com, Bebo dot com, and |
| noticed on the World Wide Web in order to | | | | Myspace dot com are the biggest players in the |
| survive. This is especially valid for one of Europe's | | | | UK in this sector, and along with smaller websites |
| leading Internet markets, the United Kingdom, | | | | are quickly gaining wide popularity. This makes |
| where the number of web-based businesses is | | | | them a very favourable advertising medium. A |
| constantly on the rise, the demands of online | | | | good example is Microsoft's deal for part of |
| customers grow, and competition is fierce. In | | | | Facebook dot com, which with its 2% market |
| November 2007, the SEO provider myclicks | | | | share in the UK is the leader among UK social |
| published website market share rankings of web | | | | media sites. The purchase gave the software |
| traffic in the UK. The statistics is based on UK | | | | giant the opportunity to advertise in the quickly |
| Internet usage, ranked by volume of searches | | | | growing network. The quick development of social |
| for the four weeks ending on November 30, | | | | media networks has overtaken that of large |
| 2007. The group with the biggest market share is | | | | online stores and web-based e-mail clients, each of |
| that of search engines, followed by social media | | | | which accounts for 4% of UK's total website |
| sites. Among search engines, google uk and | | | | traffic. Although they are traditionally low in the |
| google together account for 85% of all search | | | | chart, traditional news sites like bbc (co.uk) still |
| engine usage, followed by ask dot com (4%) and | | | | manage to hold around 2% of all website traffic in |
| yahoo uk (3%). While Google is the unquestioned | | | | the country. The survey highlights several main |
| leader, traditional websites such as yahoo and | | | | trends in user tastes and preferences. The |
| MSN are falling behind. The reason for this | | | | undoubted new phenomenon is social media sites, |
| downward trend is that while still using these | | | | which for a very short time have managed to |
| portals for news and various other things, | | | | overcome some traditional websites, such as |
| Internet users now prefer specialized search | | | | online stores and news sites. Another trend is the |
| engines in order to get reliable information and | | | | emergence of clear favorites on the search |
| sources. MSN is currently suffering from | | | | engine arena. These findings are essential and |
| insufficient impressions and is trying to expand its | | | | useful to all types of businesses and especially to |
| network. However, the process is very | | | | web-based ones, which rely solely on SEO |
| time-consuming and has so far failed to produce | | | | approaches to gain popularity and attract |
| favourable results. The second largest holder of | | | | customers. |