| Social networking and music go almost hand in | | | | promotes the artist and his/her album |
| hand and Myspace puts it together in the same | | | | globally. This kind of a promotion will |
| package. Music is all about raging hormones | | | | further lead to sales of cd's, dvd's or |
| and the famous rock stars of yesteryears will | | | | cassettes.This is a major paradigm shift |
| nod their head in agreement.In a community | | | | where music marketing is concerned. This |
| like the one provided by Myspace, a music fan | | | | means that now the brick-and-mortar |
| can have a whole new community experience. It | | | | distribution can be bypassed, and at the same |
| is larger than life experience where he/she | | | | time, severely curtail the illegal forms of |
| can get to connect with more people than they | | | | "promotion" through radio. This has been made |
| can ever think of. This type of social | | | | possible owing to a variety of online |
| networking will change people's perceptions | | | | communication through music forums, music |
| and the way music is marketed and sold. It | | | | websites, blogs (web logs), and many more. |
| not just about US but this change will take | | | | What has really done is that they have all of |
| place globally. It seems like Internet | | | | it together under one umbrella. Myspace is |
| community has finally come of age.The New Age | | | | one of the fastest growing information |
| of Internet CommunityNow that the Internet | | | | destinations for bands, fans, filmmakers, |
| community has come of age, let us take a peep | | | | writers, artists, and record industry |
| into how it emerged. It is through a simple | | | | professionals.Myspace has been created by |
| process of communication. One fan, say of | | | | Chris DeWolfe and Tom Anderson and has been a |
| Metallica will hear a song and if he/she | | | | roaring success so far. It is climbing fast |
| likes it then they will tell others about the | | | | on the popularity charts and has caught many |
| song on chat or email. There are fans who | | | | industry people by surprise. The main Myspace |
| also talk about the song on the | | | | site is dedicated to pure social networking, |
| message-board, so that everyone gets to know | | | | but a special section called Myspace Music is |
| about it. One fan passes to 10 others, each | | | | a different world altogether. It is probably |
| one of them passes it forward to ten more, | | | | one of the most innovative ways to reach out |
| and the cycle just goes on.This is the | | | | to the web audience of two million users in |
| fastest, free and the most reliable mode of | | | | the network. Myspace Music is also a very |
| communication. You would probably ask now | | | | useful tool and can be used to launch |
| whether this process could get any revenue | | | | unsigned and budding artists. |
| for the artist. Not really, but then this | | | | |