| Trade shows are terrific opportunities | | | | message that appeals to both groups. |
| to reach new customers but everyone else | | | | Instead, customize the message in your |
| there is trying to do the same thing. | | | | trade show promotions to appeal to the |
| Business promotion in this type of | | | | particular demographic of this show to |
| high-competition environment requires | | | | grab their attention and bring in more |
| special planning to be sure you get your | | | | customers. |
| message to the crowd. | | | | Find the best entertainment ideas for |
| What is special about your product? | | | | your budget |
| What makes your product better than the | | | | The best trade show promotions are fun. |
| competition? It might be price, | | | | Now that you have a clear message, |
| quality, unique benefits, or something | | | | consider your budget for the show and |
| else. Think about how your product | | | | make a list of entertaining promotional |
| differs from other similar products. | | | | options. |
| The difference must be meaningful. | | | | One popular choice is the cash cube. |
| Saying that you offer blue widgets when | | | | Contestants step inside the booth and |
| everyone else offers red ones isn't | | | | have a certain time to grab as much cash |
| going to interest most customers. | | | | or as many store vouchers as they can. |
| Saying you offer the same product for a | | | | It creates excitement which attracts |
| lower price is going to get more | | | | people who wander over to see what all |
| people's attention. | | | | the yelling is about. You can find a |
| Focus on the target buyer | | | | variety of models to fit your budget, |
| Each venue is different and potential | | | | from high-end hardcase money machines to |
| customers are dictated by the type and | | | | less expensive inflatable money machines |
| location of the trade show. Promotions | | | | to small table top cash cubes that |
| should vary based on age, income, and | | | | contestants reach into rather than |
| other characteristics of the crowd. | | | | entering. |
| Marketing for trade shows in Miami might | | | | Sometimes that money machine might not |
| require different techniques than shows | | | | be the best choice. It might be |
| in Denver or Seattle. Sales promotions | | | | inappropriate to the venue or outside |
| that work at a health fair might flop at | | | | your budget. For that matter, it might |
| a baby expo. | | | | be the wrong choice because it is so |
| Every venue is different and by | | | | popular. You don't stand out if you |
| customizing your trade show promotions | | | | offer the same thing everyone else does. |
| you realize greater marketing success. | | | | Maybe consider one of countless other |
| Create the right message | | | | options from the old standby, the pen |
| With a product focus and a target buyer | | | | with your company name on it, to digital |
| in mind, create a message that | | | | portrait painters to entertaining |
| synthesizes these ideas. For example if | | | | robots. By considering your product, |
| your product's best features is its | | | | your customer, and your budget you can |
| budget price, it might be attractive to | | | | find the ideal trade show marketing idea |
| both college students and retirees. Yet | | | | that gets the most attention. |
| it's going to be difficult to find a | | | | |