| Trade shows are terrific opportunities to reach | | | | students and retirees. Yet it's going to be difficult |
| new customers but everyone else there is trying | | | | to find a message that appeals to both groups. |
| to do the same thing. Business promotion in this | | | | Instead, customize the message in your trade |
| type of high-competition environment requires | | | | show promotions to appeal to the particular |
| special planning to be sure you get your message | | | | demographic of this show to grab their attention |
| to the crowd. | | | | and bring in more customers. |
| What is special about your product? | | | | Find the best entertainment ideas for your budget |
| What makes your product better than the | | | | The best trade show promotions are fun. Now |
| competition? It might be price, quality, unique | | | | that you have a clear message, consider your |
| benefits, or something else. Think about how your | | | | budget for the show and make a list of |
| product differs from other similar products. | | | | entertaining promotional options. |
| The difference must be meaningful. Saying that | | | | One popular choice is the cash cube. Contestants |
| you offer blue widgets when everyone else | | | | step inside the booth and have a certain time to |
| offers red ones isn't going to interest most | | | | grab as much cash or as many store vouchers as |
| customers. Saying you offer the same product | | | | they can. It creates excitement which attracts |
| for a lower price is going to get more people's | | | | people who wander over to see what all the |
| attention. | | | | yelling is about. You can find a variety of models |
| Focus on the target buyer | | | | to fit your budget, from high-end hardcase |
| Each venue is different and potential customers | | | | money machines to less expensive inflatable |
| are dictated by the type and location of the trade | | | | money machines to small table top cash cubes |
| show. Promotions should vary based on age, | | | | that contestants reach into rather than entering. |
| income, and other characteristics of the crowd. | | | | Sometimes that money machine might not be the |
| Marketing for trade shows in Miami might require | | | | best choice. It might be inappropriate to the |
| different techniques than shows in Denver or | | | | venue or outside your budget. For that matter, it |
| Seattle. Sales promotions that work at a health | | | | might be the wrong choice because it is so |
| fair might flop at a baby expo. | | | | popular. You don't stand out if you offer the |
| Every venue is different and by customizing your | | | | same thing everyone else does. |
| trade show promotions you realize greater | | | | Maybe consider one of countless other options |
| marketing success. | | | | from the old standby, the pen with your |
| Create the right message | | | | company name on it, to digital portrait painters to |
| With a product focus and a target buyer in mind, | | | | entertaining robots. By considering your product, |
| create a message that synthesizes these ideas. | | | | your customer, and your budget you can find the |
| For example if your product's best features is its | | | | ideal trade show marketing idea that gets the |
| budget price, it might be attractive to both college | | | | most attention. |