| Launching a new information product can be an | | | | |
| intimidating venture. This checklist is | | | | 9. Continue work on affiliate and joint |
| designed to help you make sure all the tasks | | | | venture partners. |
| necessary for a successful launch are | | | | |
| covered. | | | | 6 Weeks Before Launch |
| | | | |
| More than 2 Months Pre-Launch | | | | 1. Format transcripts into final version (PDF |
| | | | or Word document). |
| 1. Create the content - record audio(s) and | | | | |
| or videos, write manual. | | | | 2. Proofread your transcripts and other |
| | | | written documents. |
| 2. Determine what the product components will | | | | |
| be: DVDs, Audio CDs, Data CDs, manuals, | | | | 3. Send transcripts and other written |
| downloads, etc. | | | | documents to your fulfillment company. |
| | | | |
| 3. If CDs or DVDs are included in product | | | | 4. Quality check your audios and/or videos. |
| determine packaging (individual DVD style | | | | |
| cases, multi-disc DVD style cases, plastic | | | | 5. Write thank you letter to include with |
| sleeves in 2 or 3-ring albums, paper sleeves, | | | | product. |
| plastic sleeves included in print binder, | | | | |
| jewel cases, other). | | | | 6. Send all artwork to your fulfillment |
| | | | company via disc or downloadable links. |
| 4. If print component is to be included | | | | |
| decide on desired binding method (3-ring | | | | 7. Convert MP3 files to .wav format. |
| binders including size, spiral binding, comb | | | | |
| binding or perfect binding. | | | | 8. Break audio into tracks and add front/back |
| | | | music if desired. |
| 5. Determine if printed component is to | | | | |
| include tabs. | | | | 9. Send your fulfillment company physical |
| | | | address where you want product mockup sent. |
| 6. Determine if any components are to be | | | | |
| shrunk wrapped. | | | | 10. Write sales copy for website. |
| | | | |
| 7. Determine if printed components are to be | | | | 11. Develop your website. |
| single our double sided. | | | | |
| | | | 12. Continue work on affiliate and joint |
| 8. Determine if printed components are to be | | | | venture partners. |
| printed black and white or color. | | | | |
| | | | 4 Weeks Before Launch |
| 9. Determine if product will have any bonus | | | | |
| items (physical or download). | | | | 1. Determine preferred shipping method and |
| | | | notify fulfillment house. |
| 10. Get pricing from your fulfillment | | | | |
| company. | | | | 2. Proof mockup. |
| | | | |
| 11. Begin lining up your affiliate and joint | | | | 3. Notify your fulfillment company if mockup |
| venture partners. | | | | is okayed or if changes need to be made. |
| | | | |
| 8 Weeks Before Launch | | | | 4. Add the product to your online shopping |
| | | | cart. |
| 1. If transcripts are to be included get | | | | |
| audio transcribed. | | | | 5. Inform your fulfillment company of product |
| | | | name(s) which product may be sold under and |
| 2. Get artwork developed for all printed | | | | accompanying SKU numbers. |
| pieces (CD labels, CD/DVD packaging, binders, | | | | |
| etc.) | | | | 6. Pay deposit on production job. |
| | | | |
| 3. Proof all artwork. | | | | 7. Continue work on affiliate and joint |
| | | | venture partners. |
| 4. Determine desired audio format for final | | | | |
| product (.wav or MP3 files) | | | | 2 Weeks Before Launch |
| | | | |
| 5. Inform your fulfillment company of launch | | | | 1. Setup and test the order notice delivery |
| date and quantity to be produced. | | | | mechanism with your fulfillment company. |
| | | | |
| 6. Decide if discs are to be thermally | | | | Launch Date |
| printed or paper labeled. | | | | |
| | | | 1. Make website live. |
| 7. Develop complete assembly instruction | | | | |
| document for your fulfillment company. | | | | Post Launch |
| | | | |
| 8. Provide your fulfillment company with at | | | | 1. If your launch exceeded expectation notify |
| least two contact names with phone and emails | | | | immediately so additional units can be put |
| to ask questions. | | | | into production. |