| Launching a new information product can be an | | | | two contact names with phone and emails to ask |
| intimidating venture. This checklist is designed to | | | | questions. |
| help you make sure all the tasks necessary for a | | | | 9. Continue work on affiliate and joint venture |
| successful launch are covered. | | | | partners. |
| More than 2 Months Pre-Launch | | | | 6 Weeks Before Launch |
| 1. Create the content - record audio(s) and/or | | | | 1. Format transcripts into final version (PDF or |
| videos, write manual. | | | | Word document). |
| 2. Determine what the product components will | | | | 2. Proofread your transcripts and other written |
| be: DVDs, Audio CDs, Data CDs, manuals, | | | | documents. |
| downloads, etc. | | | | 3. Send transcripts and other written documents |
| 3. If CDs or DVDs are included in product | | | | to your fulfillment company. |
| determine packaging (individual DVD style cases, | | | | 4. Quality check your audios and/or videos. |
| multi-disc DVD style cases, plastic sleeves in 2 or | | | | 5. Write thank you letter to include with product. |
| 3-ring albums, paper sleeves, plastic sleeves | | | | 6. Send all artwork to your fulfillment company via |
| included in print binder, jewel cases, other). | | | | disc or downloadable links. |
| 4. If print component is to be included decide on | | | | 7. Convert MP3 files to .wav format. |
| desired binding method (3-ring binders including | | | | 8. Break audio into tracks and add front/back |
| size, spiral binding, comb binding or perfect binding. | | | | music if desired. |
| 5. Determine if printed component is to include | | | | 9. Send your fulfillment company physical address |
| tabs. | | | | where you want product mockup sent. |
| 6. Determine if any components are to be shrunk | | | | 10. Write sales copy for website. |
| wrapped. | | | | 11. Develop your website. |
| 7. Determine if printed components are to be | | | | 12. Continue work on affiliate and joint venture |
| single our double sided. | | | | partners. |
| 8. Determine if printed components are to be | | | | 4 Weeks Before Launch |
| printed black and white or color. | | | | 1. Determine preferred shipping method and notify |
| 9. Determine if product will have any bonus items | | | | fulfillment house. |
| (physical or download). | | | | 2. Proof mockup. |
| 10. Get pricing from your fulfillment company. | | | | 3. Notify your fulfillment company if mockup is |
| 11. Begin lining up your affiliate and joint venture | | | | okayed or if changes need to be made. |
| partners. | | | | 4. Add the product to your online shopping cart. |
| 8 Weeks Before Launch | | | | 5. Inform your fulfillment company of product |
| 1. If transcripts are to be included get audio | | | | name(s) which product may be sold under and |
| transcribed. | | | | accompanying SKU numbers. |
| 2. Get artwork developed for all printed pieces | | | | 6. Pay deposit on production job. |
| (CD labels, CD/DVD packaging, binders, etc.) | | | | 7. Continue work on affiliate and joint venture |
| 3. Proof all artwork. | | | | partners. |
| 4. Determine desired audio format for final | | | | 2 Weeks Before Launch |
| product (.wav or MP3 files) | | | | 1. Setup and test the order notice delivery |
| 5. Inform your fulfillment company of launch date | | | | mechanism with your fulfillment company. |
| and quantity to be produced. | | | | Launch Date |
| 6. Decide if discs are to be thermally printed or | | | | 1. Make website live. |
| paper labeled. | | | | Post Launch |
| 7. Develop complete assembly instruction | | | | 1. If your launch exceeded expectation notify |
| document for your fulfillment company. | | | | immediately so additional units can be put into |
| 8. Provide your fulfillment company with at least | | | | production. |