| A few months ago, we attended the recent
| |
| | Choose music wisely. One video we saw
|
| Austech 2005 Expo. It was a large trade
| |
| | featured loud heavy metal music. Not
|
| show that showcased over 500
| |
| | only did it sound truly awful, but the
|
| manufacturers selling machines, equipment
| |
| | video content was mainly made up of happy
|
| and systems.The good news was that around
| |
| | snaps of staff standing by their
|
| 40% of the exhibitors had a trade show
| |
| | equipment. If that wasn't bad enough,
|
| video running. It was inspiring that
| |
| | staff at the stand were too busy singing
|
| many exhibitors understood the power of
| |
| | along to greet customers. This company
|
| video to quickly convey how their
| |
| | would have done better by not showing
|
| products work. Made us feel warm and
| |
| | their video.Which brings me to my next
|
| fuzzy inside.The bad news was that most
| |
| | point, blurry home cameras and shoddy
|
| of the videos were absolutely
| |
| | still pictures make you look cheap.
|
| appalling.Why so appalling you ask? Some
| |
| | Avoid making it yourself, unless you can
|
| were bad because they had no idea of the
| |
| | make it look like you didn't. Viewers
|
| power of production values in giving the
| |
| | will be left with an impression of what
|
| right impression to their target market.
| |
| | type of business you are and what to
|
| Others had no strategy whatsoever.You
| |
| | expect when doing business with you by
|
| need a trade show video strategyA lot of
| |
| | watching your video. A poor quality
|
| companies believe that playing their
| |
| | video will turn people away.Keep it
|
| marketing video at a trade show is all
| |
| | shortYou'd be kidding yourself if you
|
| there is to it.The main purpose of a
| |
| | believe that someone will spend seven
|
| marketing video is to sell a product or
| |
| | minutes watching your video - all while
|
| service. It talks about your point of
| |
| | standing up.Keep the video to a length of
|
| differentiation, how your product works,
| |
| | four minutes or less. Make the area
|
| how it can be used and it all comes
| |
| | around your television screen inviting.At
|
| together with believable testimonials.
| |
| | Austech, a couple of exhibitors had
|
| It tells your company story in around 5-8
| |
| | arranged little alcoves to watch their
|
| minutes.This is perfectly suitable for
| |
| | video. Comfy chairs were set out, as
|
| showing your video in a peaceful and
| |
| | well as a coffee table with mints.Do what
|
| comfortable area - such as an office or
| |
| | you can to give attendees the opportunity
|
| boardroom. Where there are usually comfy
| |
| | to watch your video. For example, hiding
|
| seats and even surround sound for the
| |
| | your television screen behind your desk
|
| ultimate viewing experience.By
| |
| | and continually standing in front of it
|
| comparison, the trade show video has a
| |
| | reduces the ability of your video to
|
| difficult life. It only has seconds to
| |
| | attract passers-by.Trade show videos are
|
| grab the attention of weary passers-by.
| |
| | specialised promotional tools that must
|
| It has to make itself heard against the
| |
| | be adapted to their unique
|
| din of the booming PA system. And it has
| |
| | environment.This involves re-editing your
|
| to be interesting enough to hold people's
| |
| | marketing video. And before you cry,
|
| attention for longer than a couple of
| |
| | 'that sounds expensive'. Just remember
|
| seconds, so that messages get
| |
| | that all it involves is a re-cut of your
|
| understood.You cannot expect the
| |
| | footage. As a trade show video is
|
| traditional marketing video to be able to
| |
| | shorter and requires no voiceover, the
|
| shine under these tough conditions.
| |
| | cost could be as little as 30-40% of the
|
| So what can you do to make your trade
| |
| | cost of your original marketing
|
| show video survive life in the tough
| |
| | presentation.Trade show success is all
|
| streets of the trade show?Say it with
| |
| | about getting noticed and letting people
|
| titlesExpos are noisy places. Do not
| |
| | know how you can solve their problem.Make
|
| expect that people will be able to hear
| |
| | sure your video builds brand recognition,
|
| or concentrate on what your narrator has
| |
| | communicates what you do, gives you
|
| to say.
| |
| | credibility and gets people wanting to
|
| Replace the voiceover with clear titles
| |
| | talk to you. Otherwise, you're just
|
| that explain what is going on. People
| |
| | wasting your marketing dollars.(c)
|
| will be tuning in at different times
| |
| | Marie-Claire Ross 2005. All rights
|
| within the video, so ensure you have
| |
| | reserved.Marie-Claire Ross is the
|
| titles up at all times. Only communicate
| |
| | Director of Digicast Productions a
|
| six clear messages or less.Make it
| |
| | full-service, concept-to-completion video
|
| upbeatYou only have three seconds or less
| |
| | production facility specialising in
|
| to grab attention. Use exciting visuals,
| |
| | videos that connect with your audience.
|
| upbeat music and appealing titles. Don't
| |
| | She can be contacted on 0500 800 234
|
| have the same shot running for longer
| |
| | (Australia wide) or at au.
|
| than 5 seconds.
| |
| |
|
